What we need to know about how the Mobile Internet has changed the Guiding Industry. Learn how we can avoid the pitfalls and use it to our advantage.
The Mobile Internet has changed the way that all levels of guides work and relate to passengers. We will look at the current technologies that threaten our status quo and discover if there are hidden opportunities that exist behind the perceived threats of free convenient information.
This lecture will focus on how the mobile Internet is changing our profession. We will outline the popular ways that passengers are gaining relevant site information before and while they are on tour. Every guide should understand how the value of information, our main commodity, has been changed forever by the Mobile Internet.
Technology also yields opportunities that the travel industry is embracing. There are essential tools that everyone from Tourist Guide to Tour Operator should be utilizing to drive future revenue. We will outline the basic and intermediate steps that all guides should take if they desire not to be left behind as technology makes even more changes to our industry in the next 5 to 10 years.
